In an effort to solve a very common problem for people attending festivals Pepsi Max and AMV BBDO introduced an ingenious solution to the problem of finding your friends in the huge festival crowd. During the Wireless Festival in London the popular soda giant and AMV BBDO created the “Friend Finder” app and three drone powered “Friend Finders” that were released among the 45,000 festival goers as a demonstration of how Pepsi could solve the problem of finding a buddy in such a huge crowd.
