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Naming – the first step for your brand

Naming – the first step for your brand 760 543 Mr. Egghead

Naming is what professionals call the process of creating a name for a brand, business, service or product. In our experience we most often found the need to name a…

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With the Right Design, Magazines Can Compete With the Web

With the Right Design, Magazines Can Compete With the Web 450 576 Mr. Egghead

GREAT MAGAZINE COVERS once held pride of place in the home—certainly in my home. They were social and intellectual status symbols. And among them, 92 covers that George Lois created for…

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