Apparently IKEA takes a new perspective on nutrition by going back further than the recipe of the meal you eat. They now propose recipes for the kitchen in which you cook those meals. While the ad is indeed funny and whimsical, the ever watchful eye of Mr. Egghead knows the idea is quite far from original. The proud people from PESfilm have been producing films that follow this idea for more than 2 years and have released some of the most watched stop motion films such as Roof Sex, KaBoom!, Game Over, Human Skateboard, Western Spaghetti, and Fresh Guacamole. For more, you can visit their Youtube channel here. Weather IKEA took inspiration from PESfilm we can’t say, however the ad is still very well produced and the angle is definitely original.